Analyzing the business case, Cypress identified the right way to reach the final objective.
- A geo-tracking tool was to be elaborated, that would overcome the manufacturers’ limitations
- A CMS system was required to analyze the user behavior and collect data
- A location tracking SDK was to be built that would work perfectly on all devices, regardless of the OS version and model
- The SDK usage was to be intuitive so that developers can easily integrate it into the already existing app